The number one position on each list is not fixed and may change periodically. The reason for this is that the number one spot is coveted and we believe it is only fair to be updated based on developments throughout the year.


Every few months, the Tobooka team will review each listing and appoint a number one based on the following factors:


- How much the business matches our customer base

- Relevance to the time of year (eg. a water park is unlikely to be the number one attraction during winter)

- Uniqueness

- Reviews across multiple independent platforms

- Social media engagement, media or PR attention

- Recent awards


Our aim is to make the appointment of the number one position as fair as possible. If there are any other factors you think we should take into consideration, please let us know.